Nanoosh is a labor of love from us — Rochi and Harael Salkow, a couple who loves art and its ability to tell a story, inspire a vibe, and elevate the energy of the spaces we live in.

We started Nanoosh because we believe that art isn’t just something to look at — it’s something to feel, to live with, and to grow with. Over time, we realized this is exactly where we are meant to be: curating and sharing pieces that carry beauty and depth.

The name is a tribute to Rochi’s Nana, a creative spirit who was gifted with an eye for good taste and filled her home with warmth and expression. It’s also infused with the love we have for Israel, the place we call home. Adding “-oosh” to a word is classic Israeli playfulness — and that playful, rooted energy is exactly what we hope Nanoosh brings into your world.

Our vision is to build a spiritually resonant, highly respected art brand that gives our community access to contemporary Israeli and Jewish artists they may never have otherwise encountered. We also curate select works from our personal collection, including striking pieces by African artists we’ve discovered and loved over the years.

We’re so excited for Nanoosh to be your go-to platform for discovering, collecting, and connecting with art and artists that light up your life!

With love,

Rochi + Harael